This was the first ever retail media campaign from invisibobble introducing a new product line “Twins” in a retro look. The product was launched exclusively on zalando beauty and invisibobble.com. The campaign was a digital only campaign featuring videos and stills. The campaign and launch was pushed through paid social and influencer activations. I was the Marketing Director at the time at New Flag, overseeing this first ever campaign and managing the launch with the internal and external stakeholders.