Clinique was one of the first beauty brands available at zalando beauty and this retail media campaign was the first to include an exclusive content production targeting the zalando target group. The Even Better Foundation range was under represented at zalando and this campaign was developed to push the product range, increase awareness for the brand on zalando and educate with an exclusive foundation finder. Clinique approached a new, younger target group with playful and fun content showing the benefits of the Even Better Foundation.

As Consumer Engagement Marketing Manager for Clinique at the time, managed the campaign from idea to execution with internal and external stakeholder.