Polo Ralph Lauren x Breuninger Takeover

Since 2023 Polo Ralph Lauren partners with wholesale partner for the holiday season for a retail takeover. This years’ partner was Breuninger. I was the Campaign Lead and managed the campaign for Breuninger from start to finish. This takeover took place in both Munich and Duesseldorf flagship stores as well as on breuninger.com. The campaign included retail activations, social extension and an influencer activation in both cities.

SERVICES
Campaign Management, Omni-Channel Marketing, Retail Media and Project Management

CHANNELS
Onsite (breuninger.com), Instore/Windows/Pop-up’s, Paid social (meta, pinterest), Organic Social (@breuninger), Influencer and Instore Promotion

YEAR 2024

CLIENT E. Breuninger